This presentation breaks down what could be an overwhelming concept of IEC and enables just about anyone to optimise the potential of communication in mobilising communities and inspiring collective action.
In development work, “IEC” (Information, Education, Communication) is critical. It is that stairway that connects the heavens to the earth. It pulls you to the ground and helps you optimize the limitations of your audience. The World Health Organization defines IEC as “an approach that seeks to change or reinforce a set of behaviors in…
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