This presentation breaks down what could be an overwhelming concept of IEC and enables just about anyone to optimise the potential of communication in mobilising communities and inspiring collective action.
Eugenia Sephera in the book Understanding New Media discusses how Web 2.0, which includes social media, such as Facebook and Twitter, democratizes politics and has become an alternative to mainstream media. Journalism holds a political function which is to help shape public opinion and make governments accountable for their actions (Habermas, 1996, cited in Sephera,…
In development work, “IEC” (Information, Education, Communication) is critical. It is that stairway that connects the heavens to the earth. It pulls you to the ground and helps you optimize the limitations of your audience. The World Health Organization defines IEC as “an approach that seeks to change or reinforce a set of behaviors in…
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